DAG Moving — Case Study
From Digital Emergency
to Steady, Predictable Growth
How DAG Moving went from an expired domain and suspended Google profile — with 50+ reviews at risk — to a fully automated lead generation machine with a growing fleet.
50+
Google Reviews Protected
New Site
Lead Gen Website Launched
CRM
Sales Pipline & Automation Live
+1 Truck
Fleet Expanding to Meet Demand
DAG Moving
Location
Winnipeg, MB
Industry
Local Moving & Specialty Transport
Program
Market Foundation + Website Build
Expert service. No digital presence to show for it.
- Expired domain — website taken offline
- Google Business Profile suspended
50+ reviews at risk of permanent loss
Initial GBP reinstatement appeal denied
Existing website outdated, not built for leads
No CRM or lead tracking in place
A phased build, designed to last
Rather than waiting until every piece was perfect, we moved in deliberate phases — restoring their presence immediately while building the deeper infrastructure for long-term lead generation.
Phase 1 — Emergency Recovery
We resolved the expired domain, restored their website, and immediately began fighting for GBP reinstatement — persisting even after an initial denial.
We succeeded, recovering all 50+ reviews and restoring full access. That review history is a critical trust signal in the local moving market.
Phase 2 — New Website Build
Starting from a full SEO audit and competitive analysis, we built a new WordPress website focused on lead generation — with residential and commercial service pages, specialty moving pages, Winnipeg location pages, a moving guide, FAQ, blog content, and a custom GHL-integrated lead capture form.
We also organized a professional photoshoot to give the site real imagery of the DAG Moving team at work.
Phase 3 — Local SEO, Ads & CRM
With the foundation in place, we layered in the full lead generation and capture system:
- Local SEO strategy targeting high-intent Winnipeg search terms
- Google Ads campaign setup and management
- Local Service Ads (LSA) — including background checks, insurance docs, and service area setup
- CRM via GoHighLevel: sales pipeline, contact tagging, call tracking, automated review requests
- A2P messaging, missed call text-back, and AI auto-responses for Google reviews
- Citation building including NextDoor and Apple Maps
Built from nothing. Built to grow.
Rather than waiting until every piece was perfect, we moved in deliberate phases — restoring their presence immediately while building the deeper infrastructure for long-term lead generation.
50+
Google Reviews Protected
All reviews recovered after GBP reinstatement — years of earned trust preserved.
New Site
Lead Gen Website Live
Full WordPress build with service pages, location pages, blog & CRM forms.
CRM
Pipline & Automation
Every lead captured, tracked, and followed up automatically.
+1 Truck
Fleet Expanding
Volume growth strong enough to add a second truck and a new key driver.
“Farmers Marketing has been a game changer for our company! Top notch communication and professionalism. From the moment I first spoke with Lionel, I knew that we were in good hands. Thank you for helping us bring our business into the 21st century!”
— Yolande Dagenais, DAG Moving
From digital emergency to steady, predictable growth
The turnaround for DAG Moving is exactly what the Market Foundation program is designed to deliver.
A business that was effectively invisible online — no website, no Google listing — is now running a full digital marketing engine with a lead-generating website, active Google Ads, a CRM tracking every opportunity, and a growing library of 5-star reviews.
The volume of inbound work has grown to the point where DAG Moving is now positioned to add a second truck to their fleet, and has recently hired a key driver to support that growth. For a family-owned operation, adding capacity is a major milestone — and a direct reflection of the leads and conversions their new digital foundation is generating.
As Farmers Marketing noted in response to Yolande’s review: the best is still to come.
Services delivered
Domain recovery & website restoration
Google Business Profile reinstatement
New lead generation website (WordPress)
Professional photoshoot
Local SEO strategy & implementation
Google Ads management
Local Service Ads (LSA) setup
CRM & sales pipeline (GoHighLevel)
Review automation & AI auto-responses
Missed call text-back automation
Citation building & directory listings
Social media guidance & content calendar
DAG Moving
Location
Winnipeg, MB
Industry
Local Moving & Specialty Transport
Program
Market Foundation + Website Build
Let’s build your predictable pipeline
At Farmers Marketing, we empower local businesses by enhancing their digital presence, optimizing lead generation, and delivering growth-focused solutions — from businesses in crisis to established firms ready to scale.