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Category Archive

Driver Recruitment Marketing: Driving Results in Tumultuous Times

In Blog by Lionel JohnstonJuly 20, 2022Leave a Comment

Like many trucking companies in North America, Sonwil Transportation struggled to attract and retain qualified truck drivers. In 2021, the company enlisted the help of Farmers Marketing to solve its …

Farmers Marketing Talks Small Business Marketing on CJOB Radio

In Blog, Entrepreneurship, Facebook, Podcast, Social Media, Starting a small business, Website Design by Lionel JohnstonMay 10, 2019Leave a Comment

This interview was the first time I represented Farmers Marketing publically and I shared insights with Kevin Burgin, guest host on CJOB, about small business marketing topics such as website …

Launch School: How to do a marketing audit for your business

In Blog, Google Analytics, Starting a small business, Website Design by Lionel JohnstonFebruary 22, 2019Leave a Comment

How to do a marketing audit for your business UPDATED: Launch School was presented live at Launch Coworking, February 21, 2019. Seminar Details: One of the most common issues we see …

Three Insights from Third + Bird, From a Marketer’s Perspective

In Blog, Entrepreneurship, Starting a small business by Lionel JohnstonNovember 30, 2018Leave a Comment

Third + Bird, wrapped up its 10th season and by all accounts, it was a huge success. It was incredible to see so many small business owners, collectively sharing their …

Master Modern Marketing: Lead Your Business Into The Future

In Blog, Entrepreneurship, Facebook, Google Analytics, Inbound Marketing, Social Media, Starting a small business by Lionel JohnstonSeptember 20, 2018Leave a Comment

UPDATED: This seminar is now completed. Please see below for a video demonstration of how we used digital marketing to drive the largest attendance to a Launch School today. You will …

Learn At Least Enough To Be Dangerous

In Blog, Entrepreneurship, Facebook, Google Analytics, Inbound Marketing, Social Media, Starting a small business, Website Design by Lionel JohnstonAugust 26, 2018Leave a Comment

As an entrepreneur, knowing the right questions to ask at the right time is critical for success. Below, we will discuss the needs of business owners, of all stripes, to …

FREE Seminar: Master Modern Marketing

In Blog, Entrepreneurship, Facebook, Google Analytics, Inbound Marketing, Social Media, Starting a small business by Lionel JohnstonApril 15, 2018Leave a Comment

Is it possible to master modern marketing, and what does modern marketing even mean? UPDATED: Click here or below for the slide deck ORIGINAL POST: Those are two of the many …

The Top 5 U.S. Companies by Market Cap: And how they impact modern marketing

In Blog, Entrepreneurship, Facebook, Google Analytics by Lionel JohnstonJanuary 13, 2018Leave a Comment

Do you practice modern marketing? Do you see marketing as even more important now than in years past? Or, do you see marketing as virtually unchanged over that last 10 …

Favourite Marketing Tools & Product Recommendations

In Blog, Entrepreneurship, Inbound Marketing, Social Media, Starting a small business, Video & photography gear by Lionel JohnstonNovember 3, 2017Leave a Comment

Here is a list of our favourite marketing tools & product recommendations! Let’s start with software: Meet the very first ECRM, designed to know your customers at scale. Drip is …

Inbound Marketing Book Review: They Ask, You Answer

In Blog, Inbound Marketing by Lionel JohnstonOctober 30, 2017Leave a Comment

Marcus Sheridan tells an amazing story in his book, They Ask, You Answer. To cut to the chase, this book should become required reading for anyone working with inbound marketing. From …

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