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Category Archive

FREE Seminar: Master Modern Marketing

In Blog, Entrepreneurship, Facebook, Google Analytics, Inbound Marketing, Social Media, Starting a small business by Lionel JohnstonApril 15, 2018Leave a Comment

Is it possible to master modern marketing, and what does modern marketing even mean? UPDATED: Click here or below for the slide deck ORIGINAL POST: Those are two of the many …

What’s The ROI of Social Media, You Ask?

In Entrepreneurship, Facebook, Inbound Marketing, Social Media, Starting a small business by Lionel JohnstonNovember 7, 2017Leave a Comment

“The ROI of Social Media Is Your Business Will Still Exist In 5 Years!” “BAM!”, as they say. What a powerful statement from Erik Qualman, the author of Socialnomics. If you …

Favourite Marketing Tools & Product Recommendations

In Blog, Entrepreneurship, Inbound Marketing, Social Media, Starting a small business, Video & photography gear by Lionel JohnstonNovember 3, 2017Leave a Comment

Here is a list of our favourite marketing tools & product recommendations! Let’s start with software: Meet the very first ECRM, designed to know your customers at scale. Drip is …

LAUNCH SCHOOL: Intro to Inbound Marketing

In Blog, Entrepreneurship, Inbound Marketing, Starting a small business, Website Design by Lionel JohnstonOctober 11, 2017Leave a Comment

Marketing has changed forever. Customers are more informed than ever and are bombarded with marketing messages every day. So, in the quest for customer’s attention, many marketers are attempting to …

Website Speed: Speed Kills, But It’s Critical For Your Website

In Entrepreneurship, Google Analytics, Inbound Marketing, Starting a small business, Website Design by Lionel JohnstonOctober 1, 2017Leave a Comment

It is not a surprise to anyone. As technology improves and our lives get busier, we expect everything to be delivered FAST! Impatience is just one of the many reasons …

Describe Your Website Design In One Word

In Blog, Starting a small business, Website Design by Lionel JohnstonSeptember 7, 2017Leave a Comment

You haven’t changed your website in how long?! I spoke to a very talented small business owner recently. Their business provides upscale consumer experiences, and they have amassed a number of …

Mary Meeker’s Internet Trends 2017

In Blog, Entrepreneurship, Facebook, Starting a small business by Lionel JohnstonAugust 31, 2017Leave a Comment

[MUST READ] If you run a business or are responsible for the current and future success of a business, this is likely the most important 350-page presentation on internet trends that …

What’s The Best Small Business Marketing Tactic? Brazen Hall serves it up

In Blog, Entrepreneurship, Starting a small business by Lionel JohnstonJune 1, 2017Leave a Comment

A frank talk about small business marketing I hear many questions from business owners and leaders about small business marketing, specifically digital marketing. When concerns about entering or expanding their …

Torque Brewing Company: Mechanics of Beer & Brewers of Brand

In Blog, Entrepreneurship, Starting a small business by Lionel JohnstonApril 29, 2017Leave a Comment

On April 28th, while representing Farmers Marketing, I attended a fundraiser hosted by Kevin Burgin from CJOB’s ‘The Main Ingredient‘ in support of K.I.D.S. Kenya Initiative for Development & Sustainability. The event …

What’s in a Name? A discussion about the Farmers Marketing brand development

In Entrepreneurship, Starting a small business by Lionel JohnstonJanuary 21, 2017Leave a Comment

What makes a great company name? As much I am writing this today, this topic has been percolating for a long time. I am looking at this question from the …

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