Favourite Marketing Tools & Product Recommendations

In Blog, Entrepreneurship, Inbound Marketing, Social Media, Starting a small business, Video & photography gear by Lionel JohnstonLeave a Comment

Here is a list of our favourite marketing tools & product recommendations!

Let’s start with software:

Meet the very first ECRM, designed to know your customers at scale.

Drip is the CRM Salesforce didn’t build. Their Ecommerce CRM – ECRM – is built for more sales, not sales teams. Thousands of marketers are getting to know their customers better using our features. They’re graduating from typical email platforms or overhyped marketing automation tools and making more money with Drip.

There is a lot of DRIP love within our fellow digital marketing peers. 

Leadpages: Regardless of your website platform or theme, building simple, creative and highly converting landing pages is often a challenge. This customized landing page tool offers a robust yet simple tool to create dedicated and captivating landing pages for all your campaigns. If you are not yet using a marketing automation platform, then Leadpages will be even more valuable for you. Leadpages does integrate with many of our other favourite tools like Hubspot, Google Analytics, etc. Click here for information and start a 14-day trial: www.Leadpages.net.

Leadpages The #1 Landing Page Builder

SEMrush: SEMrush is an all-in-one digital marketing suite with tools that cover SEOPPCkeyword research, competitive analysis, social media, PR, content, and more. Founded in 2008, their toolkit gained notoriety among SEOs as an industry standard for keyword research. More recently, they’ve developed and evolved their software to be more encompassing of a wider spread of digital marketing tasks.

SEMrush has 140+ databases covering regions all across the globe as well as search on mobile and Bing. The software currently contains over 30 tools with the ability to analyze 3.7 billion keywords and 4 trillion backlinks. As of November 2017, they had more than 1.8 million users worldwide register an account. Click below to for a free trial.

Do you want to see what keywords your competitors are ranking for, or how much they are spending on online ads? If so, check out their tool below and get a free trial. We guarantee you will be amazed by the level of detail you can see on your site and your competitors.


Hubspot Marketing Automation: This tool is a game changer. Rather than cobbling together multiple tools for social media, emails, contacts, CRM, and landing pages creation; HubSpot puts all of these functions in one spot! Learn more at www.Hubspot.com.

Wistia video hosting: Don’t want to have YouTube suggest cat videos or have your competitor’s videos play after they watch YOUR video on YOUR corporate website? This is the tool for you! Wistia provides great insight into your viewer’s behaviour as they engage with your videos. You can integrate Wistia with your marketing automation, so you can include CTAs (calls to action) in the video and new leads get added into your database directly. It is pretty amazing. Check it out at www.Wistia.com.

Favourite marketing tools & product recommendations | Run & Gun Video Tools:

Turn On BEAST Mode! 

The Beast Grip Pro with the wide-angle lens is our new ‘go to’. It is the backbone of your run and gun set-up.  This fits basically any phone you have and the beauty is that you can attach your light, microphone and tripod to it and you have an entire film studio in one simple package.

Beast Grip Pro Wide-Angle Lens Bundle

Beast Grip Pro Full Set-up

Rode VideoMicro Bundle Microphone

The VideoMicro is a compact microphone designed to improve the audio quality of your videos. It incorporates a high-quality cardioid condenser microphone capsule for great quality audio recordings when used with a wide range of cameras. A directional microphone, the VideoMicro reduces distracting peripheral sounds and focusses on the audio in front of the camera. Its pickup is more forgiving than RØDE’s other on-camera microphones providing a more natural sound when recording indoors. Perfect for capturing incredible audio to accompany inspiring vision. The microphone body is made from aluminum, giving it a high level of RF rejection, and is finished in RØDE’s high-grade ceramic anti-glare black coating. Included with the VideoMicro is a camera shoe mount featuring a Rycote Lyre shock mount.

Manfrotto Smartphone Tripod provides super quick set-up and eliminates shaking from even the calmest hands.

The Amaranth AL-M9 Lighting Up (by Aputure) is a great lighting package at a reasonable price. It even comes with orange and blue gels to warm or cool your lighting. To look like a total pro, you can add a second light as a hair light, which adds depth and professionalism to your videos.

HISY Bluetooth remote stops you from looking like a rookie! Ensure your fans won’t see you walking to and from your camera to turn the recording on and off. While seeing you walking around does show authenticity, it can reduce the professionalism of your video. This Bluetooth remote helps to take stills or start and stop video remotely. This is a simple and cheap tool that improves production quality immensely.

If you don’t have the Beast Grip Pro set up, the Olloclip Smartphone Lenses are also a show stopper!  Seriously, these lenses really bring out your ‘A-game’. You can add fish-eye, super-wide, macro and even zoom lenses to your smartphone. If you use an Olloclip phone case you won’t need to use your phone naked (meaning your phone doesn’t have a case not that you are shooting while naked 😃 ).

Favourite marketing tools & product recommendations | Books:

They Ask, You Answer, by Marcus Sheridan, should be considered required reading for the modern marketer. Learn how he brought his pool business from the brink of bankruptcy during the recession of 2008, by publishing blogs that focus on the ‘Big 5’ most popular types of searches in Google.

This insightful book is also a great resource to help other stakeholders learn more about Inbound Marketing. We have received a lot of positive feedback on this book, so please check it out. They Ask, You Answer Book Cover

Please keep an eye out for this page as we will continue to feature our favourite tools of the trade.

Now it’s your turn! What is your ‘must-have’ gear or tools for marketers?

Disclaimer: This post and website may include some affiliate links, meaning if you decide to try these awesome tools for yourself that we may earn a very small commision.

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