Master Modern Marketing Podcast Guest Application

Define your ideal customer.*
Do you have customer personas for different audiences?
What are your customer's biggest pain points?
What is the result they want (not specifically the product or service you are selling)?
How do your services/products solve their pain/problems?
For your ideal customer, what do they buy first?
What leads them to your website and to buy?
What resistance do people have in buying your products and services?
What do you think separates your repeat customers from the rest of your customer base?

What are the business goals?
How are your products and services cross-sold or up-sold?
Do you have anything in place that increases the customer lifetime value besides customers deciding to come back for more?
If so please explain.
What are your best-selling products? Worst-selling? And why?
What email marketing work, if any, are you doing now? (Broadcast newsletters, subscriber onboarding, post-purchase up-selling or cross-selling, etc.)
What content and messages are being emailed and what email tools are you using?

What is the value of a subscriber? (Easy formula: Total annual sales + revenue divided by subscriber count)
A subscriber is someone that has given you their email and permission to contact them by email.
What is the average value of a customer? (Easy formula: Total sales divided by number of customers)
What percentage of customers buy just once, and what percentage buy again?
What is the customer lifetime value (CLTV) of those who buy once vs. repeat buyers?
What is the value of a subscriber who comes organically / via social media / via paid ads / email marketing?

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