Tell Us About Your Business - Farmers Marketing

Define your ideal customer.*
Who are they? How old are they? What is their education level? What do they care about?
Do you have customer personas for different audiences?
What are your customer's biggest pain points?*
What is the result they want (not specifically the product or service you are selling)?
How do your services/products solve their pain/problems?
For your ideal customer, what do they buy first?*
Do they buy something small and then increase their spend over time? Do they buy the same product or service over and over again?
What leads them to your website and to buy?*
Are you running Google, Facebook, or LinkedIn ads? How about email marketing?
What resistance do people have in buying your products and services?
Is it price or a deeper issue?
What do you think separates your repeat customers from the rest of your customer base?

What are the business goals?
Are you looking to boost sales? Recruit more people? Launch new products? Get better insight on your marketing?
How are your products and services cross-sold or up-sold?
Do you have anything in place that increases the customer lifetime value besides customers deciding to come back for more?
If so please explain.
What are your best-selling products? Worst-selling? And why?
What email marketing work, if any, are you doing now? (Broadcast newsletters, subscriber onboarding, post-purchase up-selling or cross-selling, etc.)
What content and messages are being emailed and what email tools are you using?

What is the value of an email subscriber? (Easy formula: Total annual sales + revenue divided by subscriber count)
What is the average value of a customer? (Easy formula: Total sales divided by number of customers)*
What percentage of customers buy just once, and what percentage buy again?
What is the customer lifetime value (CLTV) of those who buy once vs. repeat buyers?
What is the value of a subscriber who comes organically / via social media / via paid ads / email marketing?